Friday, April 20, 2012

QR Code - How To Create Them


Ok, so you are looking to take your company marketing to the next step and someone has told you about QR Codes. 

Before you go crazy on making a ton of QR codes you still need to figure out a few things, such as where are you going to place them on and how are you going to track the effectiveness of these new marketing tools.




Example Usage:

  1. On the back of Business Cards = Say you have a trade-show you are going to with multiple reps. Each Rep could have their own QR code sticker they place on the back of the business card that allows a user to scan the code and go to the direct page. In this case you would want to know in your Google Analytics who referred this visitor and did they convert into a sale or lead so that person can get credit for that transaction.
  2. Booth Displays = Now to get fancy we have seen more of these popping up on display booths every time we go to a show. Say you have a big crowd of people and you and the others trying to get information just cannot get to you. They now can scan your booth where you can place a large QR Code on the signage close to the isle and Bam you now have another possible client that you also can track with using a different ?UTM tracking code easily customization from Google's URL Builder listed below.
  3. And that is only 2 Ways you can just think of what else is possible with these guys, take for example in Politics you see a big bus and it has a QR Code that is giant, you can still hold your phone up like taking a picture and scan the code directly from the bus even if you are a long distance away and get to the URL to help the campaign.


Instructions on how to build your QR Code Step by Step:

Get the URL on the site you want to direct users to and add it to the URL Builder tool below

Google URL Tracking Code:

Settings: (You Don't need to add all the fields)
  • Website URL 
  • Campaign Source: - Example =  (referrer: google, citysearch, newsletter4)
  • Campaign Medium - Example =  (marketing medium: cpc, banner, email)
  • Campaign Name* - Example =  (product, promo code, or slogan)
PLEASE NOTE: Do not use any special characters otherwise it can break the URL Link 

Once you have all of these settings then click generate URL

You will be given a link that looks like this:
http://www.yourdomain.com?utm_source=qrcode&utm_medium=link&utm_campaign=salesperson 

This will allow the URL to embed information within Google Analytics for further tracking info


Then Go to the QR code site  http://qrcode.kaywa.com/  and put the new URL

Settings:
  • URL
  • and change Size from L to XL

Add the link you generated from the Google Tool into the page and then hit generate


Copy the link and then go to the QR Generator Site

You will be given an image

Example of how to name it:
qr-code-for-eventname.png


Now you are ready to go, if you have any questions or need help feel free to contact me at http://www.williamrock.com


Wednesday, May 18, 2011

New Landings Speaker Series

May 18, 2011 6:30-8:30 pm

Join us for…

Topic: “Self Promotion and exposing your skills via Social Media”

Learn about the do's and don'ts of self promotion including tools to help those who fear jumping in and building a webpage for themselves such as www.williamrock.com. You will learn tips and tricks on self promoting your talents within the social spaces so when recruiters and employers do research past the resume stage, they find exactly what they need about you for the position they are hiring for, making you a stronger candidate. We will be going through examples of how this is done, using real life examples of some of William’s self promotion efforts and talking about how they helped during interviews and his career.

Speaker Bio:

William Rock’s morals in life carry over in how he does his work, which is with the utmost respect for his clients. What has been called “white hat SEO” in the search engine world means following the strict guide lines recommended by the search engines themselves and not using any SPAM techniques. Being a strict "white hatter" has earned William a reputation as a sought after professional in the world of web site development due to his knowledge of SEO (search engine optimization). William is a certified Internet marketing specialist certified by Bruce Clay, Inc., a certification William takes pride in holding. Other areas of expertise are within VSEO and working as a videographer and video production resource for clients, and creating business marketing related videos for organic traffic.

Optimizing your Web site is a cost effective way to make the most of your investment. It stretches your Internet marketing budget, enhances your online business, and improves your ROI.

Agenda:
· Networking (15 minutes)
· “Self Promotion and exposing your skills via Social Media” (1 hour)
· Group introductions/announcements (30 minutes)
· Networking (15 minutes)

Please note dress attire is business casual for all guest speaker functions

Wednesday, May 18th 6:30 - 8:30 pm
Rolling Hills Presbyterian Church
9300 Nall Avenue
Overland Park, KS 66207
(913) 642-9100
http://www.thespire.org

Thursday, April 28, 2011

SEMRush Pro Review

Recently I had the opportunity to demo the pro version of SEMRush. Previously I was only using the FREE account. One I logged into the pro edition I was blown away with the amount of data you can get for your business. The data is not only exportable for later review showing you details on currently ranked keywords including keywords you may not have been tracking. Another great advantage for marketers is you can review a potential client before you engage with them, already aware of where they are with rankings as well running the tool on your competition and where they are in the competitive cycle.

Now that I am finished with my trial I will be picking it up as it is now a tool I keep in my toolbox. I have heard about this tool for years from some of the marketing conferences I attend each year and now understand the benefits of why any marketer should use this tool. I use many tools when researching my clients and competitors and highly recommend you at least signup for the FREE Trial.






Above is a simple screenshot of a basic search query you can get just on a keyword .... Just so much data it will make your head spin. Not only can you put a URL within the search box you can do this on any keyword.

Give it a try today and see if it will be a fit for your toolbox http://www.semrush.com